NYSILC HOSTS FIRST EXECUTIVE
DIRECTOR'S DAY
ALBANY, NY - NYSILC hosted its first Executive
Director's Day on April 10, 2000. Representatives from twenty-seven different
centers attended the event. The primary purpose was to review and distribute
the statewide Public Service Announcement (PSA) campaigns for the Ticket to
Work and Work Incentives Improvement Act (TWWIIA) of 1999 and "Independent
Living...Life is what you make it!" Every center and satellite location in New
York State received individually tagged media kits that included television,
radio, and newsprint products for both PSAs. Pepe Productions located in Glens
Falls, New York created the campaigns. NYSILC thanks VESID, AILCNY, and COIL
for their sponsorships.
In addition, NYSILC took the opportunity to initiate
its "Champions Tour." Gold medals were distributed to centers, which will be
awarded to members of the New York State Congressional Delegation for the
passage of TWWIIA. Centers will be responsible for coordinating local events
and media coverage. Last, the day concluded with a legislative update and
facilitated discussions on the potential of a statewide systems advocacy
network and outcome measures to assess the impact of IL services. Refer to the
TWWIIA and IL storyboards for examples of the television PSAs. |
